Product "Branding" for small businesses

Since this blog is all about reducing costs for small business, I thought it would be worthwhile to look at some other areas of small business that should be addressed.

Today's topic: "Product Branding"

When you see this:



what do you think of? Nike?

There you go. One simple symbol that speaks about the entire company.

Wouldn't it be nice to have something about your company that is instantly recognisable? If you thought branding costs too much, have a read of this.

http://www.brandchannel.com/start1.asp?id=135

We're going to be using this



as our "brand" - whenever you see this, you'll know that its all about "helping small businesses realise and build on their potential" and that "running a business means more than just doing the books"

What sort of symbol or brand could you use to get into the minds of your customers?