"Branding"

More on branding.

http://www.brandingblog.com/2004/11/marketing_in_20.html

This is quite thought provoking. How much it means to you is dependent on how you see your business growing over the next 3-5 years. Are you ready for more online communications with your customers?

You might even think of starting a corporate blog yourself - here, you can give your customers an insight into how you, as a business owner/manager, thinks about your company, its products and services, and how it presents itself to its customers.

There really is too much hype around products and marketing these days. I believe we are becoming quite jaded when we see the latest television commercials. I find myself saying "ho-hum" and quite literally tuning out. That's exactly the opposite of what the advertiser is trying to get me to do!

We all need more truth and honesty, instead of spin and deceit. I believe only those companies that open up and let their customers see them, warts and all, will be successful over the next 3-5 years.

If you've ever thought of new ways to reach your customers, then perhaps the online world is one place you might start looking into. Many options are available to get you started for free - http://www.blogger.com is one.

Anyway, read the article linked to above. I hope it fires your imagination.